When you accept pre-orders, you allow customers to order an item ahead of time, before it’s available, with the understanding that it will be shipped later. Amazon, for example, often lets shoppers pre-order books at a discounted price a few months before they’re released. Phones, laptops, and video…
Reduce Risk and Build Buzz: A Guide to Pre-Orders
Full Disclosure: This webpage may contain affiliate links, in which the website owner would receive a commission for purchases made. This does not affect your purchase cost.