The font size on your site plays a critical role, impacting the way that people understand and interact with your content. After all, if someone can’t read the text on your pages and posts, you can’t expect them to stick around — much less sign up for your email…
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How to Optimize WordPress for Mobile Devices in 17 Easy Steps
Optimizing your WordPress site for mobile devices is no longer a luxury. It’s a necessity that involves ensuring your website is responsive, quick to load, and intuitive to navigate, regardless of screen size. Without it, you risk losing visitors and missing opportunities in a world where mobile is…
What Is User Engagement? Top 10 Metrics to Track and Improve
Engaging your website visitors matters if you want to build loyalty and drive conversions. Achieving consistently high user engagement requires an audience-first approach based on data that reveals what your audience likes, what they don’t, and how to match your message with consumer preferences. What is user engagement, …
How to Add Alt Text to WordPress Images: Guide and Benefits
Have you ever thought about how Google interprets the pictures on your website? Or how a screen reader describes images to those with vision impairments? And what happens if a graphic fails to load on your site? If you set helpful alt text, then search engines and visitors…
Social Media Marketing for Schools: Top Platforms & Best Practices
Social media is a crucial tool for schools, and it goes far beyond sharing schedule updates and reminders about special events. Schools can use it to connect with parents, engage students, and share achievements to improve cohesion and improve the overall performance of the entire community. A well-planned…
How to Add a Favicon to Your WordPress Site (3 Easy Methods)
Your website’s favicon is a small, but impactful, detail that can enhance branding and professionalism. Favicons appear in browser tabs, bookmarks, and other critical locations, helping people identify your site quickly. This guide provides three methods to add or change a favicon in WordPress. What is a favicon…
What is PHAR Deserialization? The Exploit Every PHP Developer Should Know
One of the core competencies required of top PHP developers is the ability to keep up with new vulnerabilities, recognize them, and avoid coding practices that make it easier for hackers to get in. PHAR files, often used in PHP, can become the subject of PHAR deserialization —…
Top 8 Vulnerability Scanners to Harden Your WordPress Security
Hardening WordPress security can keep your site safe from malicious attacks. A large part of this hardening process involves using a vulnerability scanner to detect security issues. This tool reviews your site for weaknesses that could leave it open to attack — things like outdated plugins or weak password…
The Difference Between Categories and Tags in WordPress
To have a well-structured WordPress site, you need to get really good at organizing content. Categories and tags are the two primary taxonomies WordPress offers for classifying content. While they share similarities, their differences and specific uses make each uniquely valuable. This guide explores these distinctions in detail, …
How to Measure Content Performance & Which Metrics to Track
You pour hours into your content — but is it getting results? Uncertainty makes it tough to refine your strategy or prove your content program is worth the effort. Without knowing how to measure performance, you’ re basically flying in the dark. Fortunately, modern analytics tools make it simple…
Blog Analytics: Top KPIs and Tools to Measure Reader Engagement
Your content means a lot to you. You’ve spent time and energy on writing the perfect post, plus put your heart and soul into it. But how do you know if it’s resonating with readers? That’s where blog analytics come in. This data helps you monitor your blog’s…
How to Scan Your WordPress Site for Vulnerabilities (2025 Guide)
If you have a WordPress website, you’re probably familiar with themes and plugins. They’re incredibly valuable tools for designing your site and adding functionality but, as with any software, they can introduce vulnerabilities that compromise your site security. Thankfully, there are some excellent tools that automatically scan your…
What is Real-Time Analytics? Key Benefits and Top Platforms
Every business wants to be more data-driven. Though it seems like a bit of a buzzword, what this means for most real-world businesses is the ability to get the right information at the right time and use it to make better decisions. None of this is possible, however, …
Internal Site Search Analysis: Top 10 Metrics to Track and Analyze
Internal site search isn’t just a convenience for visitors; it’s a tool that can reveal powerful insights about what users want and how they interact with your website. By understanding how people search on your site, you can make smarter decisions to improve their experience and, ultimately, increase…
What is Data-Driven Marketing? Why is it Important for Business Growth?
Things aren’t like they were even 50 years ago. Business is more competitive than ever and marketing decisions can no longer rely on intuition alone. To grow effectively, companies must adopt strategies that are backed by reliable data. Data-driven marketing provides marketers with insights that help them make…
15 Christmas Social Media Post Ideas for Businesses
Creating engaging social media content for the Christmas season, when competition is at its peak, is a serious challenge. You not only need to post more frequently, but you need it to be your best posts of the year. From showcasing holiday cheer to promoting special deals, crafting…
Seamless Bluesky Sharing with Jetpack Social: Expanding Your Blog’s Reach
Getting your words in front of the right audience is half the battle. Jetpack Social has made this process smoother than ever, especially when sharing your WordPress blog posts to Bluesky. Why Bluesky Matters for Content Creators Bluesky has quickly become a haven for writers, journalists, and content…
Jetpack Stats: Enhanced Date Filtering for Your Stats!
We’re thrilled to announce a brand-new set of features rolling out to the Traffic page, designed to give you deeper insights into your site’s performance. With improved date filtering, you can now explore your traffic data like never before. Here’s everything you need to know. What’s new 1….
The 5 Best GDPR-Compliant Analytics Tools for 2025
Although GDPR has been in place for a few years now, you might still be struggling to understand what it is and how it works. Unfortunately, it’s not something that you can simply skim over. An oversight in how your website handles user data can land you in…
Simple Web Analytics: 8 Business Benefits and Top Platforms
Establishing a website is one of the first things every new business does. It’s become as essential as a name. However, it’s not enough to just build it and be done. Successful companies need to understand what’s happening on their sites in real time. Who’s visiting? What are…