eCommerce lead generation is the process of capturing contact information from online shoppers before they leave your store, so you can bring them back and convert them into buyers through email, SMS, or retargeting. Most store owners treat this as an afterthought. They drive traffic, watch 97% of it…
optinmonster
SaaS Lead Generation: The Funnel-Stage Playbook
Most SaaS lead generation advice is a pile of tactics with no order to it. Start a blog, run LinkedIn ads, build a referral program, try cold email. All fine. But a tactic only works when it lands at the right point in the funnel, and SaaS has…
NEW! Gamified Campaigns’ Custom Win Rates + Custom Slice Counts
Let’s be honest for a second: People absolutely love to win stuff. If you need proof, just walk through any county fair or state carnival on a summer night. You’ll see grown adults—fully functioning members of society with mortgages and retirement accounts—willingly handing over twenty-dollar bills to toss…
