Google doesn’ t always spider every page on a site instantly. Sometimes, it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it’ s time to optimize your crawl budget. In this article, we’ ll discuss…
Yoast SEO
Understanding the Yoast SEO traffic lights
Starting with SEO can be hard, but tools like Yoast SEO simplify the process. One crucial feature is our traffic light system. We’ ve designed this system to guide you and your content toward SEO success. Let’ s find out what these traffic lights mean for your work in Yoast…
Yoast SEO 22.2: Fine-tune your content for maximum impact
Here at Yoast, we want to ensure your carefully-crafted content is well-received by the widest possible audience. Yoast SEO 22.2 brings more enhancements to our inclusive language analysis feature. You can expect to see more accurate keyphrase recognition, to ensure your keyphrase strategy is spot on every time!…
Perfect prompts: 10 tips for AI-driven SEO content creation
The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google…
Paragraph length check: Why and how to write shorter paragraphs
The paragraph length check in Yoast SEO (for WordPress or Shopify ) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Table…
What is inclusive language?
You might have been hearing more and more about it in the last few years: inclusive language. But what do people mean by it exactly? Is it a new thing? And why should you think about it when writing web copy? Find the answer to all of these…
Yoast SEO 22.0: Supporting Organization schema
Recently, Google announced an update on how it uses business details in search. To help you make the most of that, we are happy to announce Yoast SEO 22.0, which expands support for Organization structured data. Here, you’ ll find how we help Google understand everything about your company….
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. Adding structured data to your site can help search engines understand your business and how it performs. For this reason, you must add your NAP…
Use social media to increase your sales
Social media isn’t just for sharing memes and cat videos. It can be a useful tool to boost your sales or get more subscriptions. Just think about it: billions of users are scrolling through various social media platforms everyday. If you know how to reach them, you’ll…
The importance of accessibility in WordPress
WordPress and the community around it are very committed to making websites as accessible as possible. Websites should be accessible to every visitor and anyone should be able to use WordPress to create their website or application. To keep accessibility top of mind, there’ s a dedicated Accessibility Team…
What is keyphrase density and why is it important?
Yoast SEO checks for the keyphrase density or keyword density of your text. But what is keyphrase density exactly? And why is it important for your SEO? In this article, we answer these questions. On top of that, we’ ll discuss what you can do to improve the keyword…
What is keyphrase density and why is it important?
Yoast SEO checks for the keyphrase density or keyword density of your text. But what is keyphrase density exactly? And why is it important for your SEO? In this article, we answer these questions. On top of that, we’ ll discuss what you can do to improve the keyword…
Content clusters: What are they and do you need them?
Content clusters, or topic clusters, can be a great tool to show Google you have authority on a specific topic. When done right, a content cluster strategy can get you a higher position in the search results and grow your business. But what is a content cluster, and…
Why you should use a focus keyphrase only once
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’ re particularly eager to rank for a specific keyword, you’ ll probably be tempted to optimize many articles for that keyphrase. But, that’ s not what a focus keyphrase is for! You should only…
Why you only need one H1 heading per post or page
The title of your post or page usually gets the H1 heading tag. It’ s only logical to give your post one title, right? Having more than one H1 is like saying: “ Hey, this text is about two topics of equal importance.” Yoast SEO warns you with a red…
6 essential tips to save time in SEO
Whether you have a company website, a blog, or an (online) store, chances are you’ ve got a lot to do. You’ re probably busy leading your company, blogging, or making your customers happy with the necessary goods. SEO might not be top of mind at all times. Yet, you…
How to use the readability analysis in Yoast SEO
If you’ re a user of Yoast SEO for WordPress or Shopify, then you’ re probably familiar with the traffic lights in our plugin. Three parts of Yoast SEO use this system: the content analysis, the readability analysis, and the inclusive language analysis. The first checks whether your post or…
Holistic SEO: Improve every aspect of your website
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect…
Make a great website menu for your users and SEO
Website menus are one of those things you take for granted — until you encounter a really bad one. In the ideal scenario, users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two…
Make a great website menu for your users and SEO
Website menus are one of those things you take for granted — until you encounter a really bad one. In the ideal scenario, users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two…