Today we watched the exciting announcements from Google at Google Marketing Live, a momentous event highlighting all the major exciting possibilities of AI and Google products. As marketers, we celebrate the continuous AI updates and shift in technology that we’ ve been preparing for — and as a…
Neil Patel
18 Powerful Twitter Marketing Tips (That Actually Work)
Twitter is a great place to grow your business, but things move very quickly on the platform. The average lifespan of one tweet is only about 24 minutes. Over 6, 000 new tweets are sent every single second. The shelf life of one tweet is four times shorter…
Optimized Image Alt Tags and Performance
Google’s algorithm involves over 200 ranking factors, but you probably already knew that. What you might not know is how to optimize your image alt tags. So, why is image optimization so important, and what does it have to do with Google’s algorithm? Well, my team and…
What Google’s New AI Search Engine Mean for SEO and Paid Ads
It’s been a few weeks since Google announced that they are releasing a new version of their search that is powered by AI. And now Google has had their Marketing Live event. I didn’ t want to talk about how Google’ s new changes impact marketers until we could…
What Is the Difference Between Copywriting vs Content Writing?
Have you been using these two interchangeably? You’re doing your business a disservice. Copywriting and content writing are two very different skill sets, but both are essential for a successful marketing strategy. Copywriters are responsible for creating effective copy—the text on your website that converts browsers into buyers….
Referring Domains vs Backlinks: What’s the Difference?
Are you not sure about the difference between referring domains and backlinks? Then you’ve come to the right place. Referring domains and backlinks can be a complex topic, but understanding the difference between them can help you create smarter SEO strategies and improve your website’s presence on Google….
Ubersuggest & AnswerThePublic: Up Your SEO Game
Search listening is going to get you ahead in the SEO game. Hear me out. Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before. Each search is like an opportunity to pick a customer’s brain. What they think…
How Often Should You Blog? We Found A Blogging Frequency That Works
Do you find yourself often pondering blog-related questions, such as how many blogs per month for SEO? You’ re not alone. There is no golden rule, but there are set practices to find the best fit for you, and we can illustrate how. Blogging frequency is a common struggle…
2023 is Going to be Bad for Marketing, But There’s Hope
If you just look at the data, it paints a very grim future for marketing… at least in the short run. For example, we may go into a global recession as the Federal Reserve continually increases interest rates and it has caused businesses to cut back. Especially on…
Brand Perception: What is it & How Do We Measure it
Wondering why perception is so important in marketing? This quote sums it up nicely : “ Facts matter not at all. Perception is everything. It’ s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If…
SEO Expert’s Guide to a GA4 Landing Page Report
With the sunsetting of Universal Analytics (UA) on the horizon in 2023, it’s more important than ever to learn how to create a Google Analytics 4 (GA4) landing page report. Change can be difficult. What steps are you taking to get ahead of the curve? While this post…
SEO Web Hosting Guide: 7 Things To Look Out For
From keywords to building backlinks and analyzing your competitors, there are many things you can work on to increase your website ranking. However, there might be one area you’re overlooking. Any idea what I’m talking about yet? It’s the influence your web hosting has on SEO. Whether you…
Video Schema Markup: Improve Your Video Visibility
Video marketing is the go-to method for most companies, and I’ve got the stats to prove it. According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy….
SEO Reselling: Outsourcing SEO Services for Agencies
Your agency has become the GOAT of pay-per-click (PPC), search engine marketing (SEM), social media marketing (SMM), or another digital marketing service. Now you want to step into the world of SEO. To provide SEO services to your clients, you need a strong team. After all, as Google’ s…
Does Poor Website Accessibility Affect Your Rankings?
We know Google has hundreds of ranking factors when it comes to determining where a URL will land on Search Engine Results Pages (SERPs). According to Google, website accessibility is not a direct ranking factor because it’s difficult to quantify. So if that’s the case, is there any…
Google’s Spam Update Just Completed: Here’s What Happened
Occasionally, Google rolls out their spam update which just ensures that the results on Google aren’t filled with spam. Because if a user clicks on a spammy result, and if this continually happens, it creates a terrible experience and people would stop using Google. They don’t give much…
How to Make Videos Appear in Google Learning Video Rich Results
Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content. If video is part of your digital marketing strategy, you’ ll want to pay attention to…
What Are Soft 404s and How to Fix Them
Have you ever landed on a webpage only to see a big error message serving as a dead end to your reading? As a user, you’re left with little direction and close the tab. As the website owner, that has bad news written all over it. While these…
Examples of E-commerce SEO Done Right (and Mistakes To Avoid)
We all know the foundation of e-commerce SEO is keyword research. Over half of shoppers surveyed in a global retail study say they use Google to research purchases they plan to make online. This is why SEO is your golden ticket to increasing organic visibility. How? Think about…
What the New Google Search Essentials Tells Us About SEO
Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But it was outdated. So, Google replaced it with Search Essentials which gives you a whole new set of requirements if you want to…