The majority of retailers say returns are a negative for their online stores, which makes sense. After all, returns cost money and are often a hassle for both the customer and the store owner. But what if I told you returns could actually be a benefit for your…
SkyVerge
Checkout flow in WooCommerce: How to improve sales with a better checkout [Podcast]
According to user experience research company Baymard Institute, more than a quarter trillion dollars are lost each year in eCommerce due to poorly designed checkouts. And that stat was figured before the explosion of eCommerce sales in 2020, which means the opportunity to boost sales by improving checkout…
5 not-so-obvious considerations for eCommerce success
Most people know that to start selling online they need products, payment services, and a mailing address, but other not-so-obvious concerns may slip through the cracks. Thankfully, store owners can plan for many of the significant issues that can crop up and get in the way of eCommerce…
Personalization in WooCommerce: How to personalize the customer experience [Podcast]
Personalization is a tricky balancing act for stores. On the one hand, studies show it can increase sales, but on the other hand, when customers find personalized interactions “creepy, ” it will stop them dead in their tracks. So how do you use personalization to help rather than hurt…
How to optimize WooCommerce customer service
You want to build a successful eCommerce brand? Then you need to optimize your customer service experience. According to the Zendesk Customer Experience Trends report, 84 percent of customers rank customer service as an important factor when deciding to do business with a company, ahead of things like…
Customer nurturing in WooCommerce: How to turn leads into customers [Podcast]
Pop quiz: how many people who visit your online store are ready to buy a product? If your store is like most, it’s only about 4 percent. Yes, you read that correctly. Out of every 100 people who visit your site, 96 will leave without making a…
Gift cards in WooCommerce: How and why to sell redeemable vouchers [Podcast]
What’s the one gift you can buy someone that you can be nearly 100 percent certain they’ll like? The gift of being able to pick out their own gift! We’re talking gift cards, and there’s a reason they’ve been the most popular gift for the past 14 years: …
Click-and-collect in WooCommerce: How to set up local pickup for your site [Podcast]
Click-and-collect, in which shoppers purchase online and pick up in store or curbside, was already growing prior to the pandemic. But in 2020, with many stores forced to shut their doors or operate at limited capacity due to COVID-19, growth in local pickup exploded. In the U.S., 2/3rds…
Subscriptions in WooCommerce: How to start selling subscriptions on your site [Podcast]
The global subscription eCommerce market is set to grow to a whopping $478.2 billion by 2025, according to research by UnivDatos Market Insights. The subscription model works for any type of product, from physical goods to digital downloads to services, and across industries, and it allows stores to…
4 WooCommerce extensions to nurture one-time buyers into repeat customers
Successful eCommerce stores don’t just focus on attracting new customers—they also spend time nurturing one-time buyers to turn them into repeat customers. According to MarketingProfs, once you secure a second purchase from a customer, they’ll be more than twice as likely to make a third purchase, and…
Product photography in WooCommerce: How to take and display stunning product photos [Podcast]
The photos on your eCommerce site might just be your best sales tool. Three quarters of your visitors will rely on product photos when making a purchase decision—and frankly, we’re not sure who out there is buying stuff without seeing it first!—and if your photos don’t look exactly…
7 WooCommerce extensions to create product pages that convert
Your store’s homepage may be the first thing your visitors and potential buyers see, but it’s your product pages that ultimately seal the deal and lead to a sale. That’s a lot of responsibility to put on a product page, which means it has to do several things—and…
Product reviews in WooCommerce: How to ask for, showcase, and maximize your reviews [Podcast]
Product reviews are a crucial part of any WooCommerce store. Studies have found more than nine out of 10 shoppers will hesitate to buy a product with no reviews—but just one review can lead to an 18 percent increase in sales, and five reviews can lead to a 270…
How to improve your WooCommerce fulfillment and logistics
Fulfillment and logistics can be overlooked parts of running an eCommerce business. However, while they may not be as flashy as coming up with product ideas or designing a website, they still play an indispensable role in the success of your business. As an eCommerce merchant, you need…
Announcing a new WooCommerce podcast from SkyVerge and GoDaddy
We’re so excited to announce that we’ve just launched of our very first podcast, eCommerce Unscripted: Mastering WooCommerce! Every episode of eCommerce Unscripted features the WooCommerce experts from SkyVerge and GoDaddy going in depth on a different facet of running a successful online store. The episodes are packed with the strategies, tips, ideas, extensions, and stats…
How to automate the key processes of a WooCommerce store
Running a successful eCommerce store can be very time-consuming. There are the big jobs, like product development, marketing, and site design—and also all the day-to-day admin tasks like handling orders, communicating with your team, and connecting with your existing and potential customers. It can be easy to get…
How to get a better ROI on ads for your WooCommerce store
Digital advertising campaigns have become an expected expense for eCommerce stores today. Without the consistent effort to proactively get in front of your target audience, driving a significant number of new potential customers to your site can be difficult. Digital ad spend by eCommerce companies in the U.S….
5 strategies to narrow the gap between WooCommerce and in-person shopping
Online shopping is more popular than ever—and its popularity only grew during the pandemic. However, even with its popularity and even with its accelerated growth, eCommerce still only comprises 14 percent of the retail sales in the U.S. The overwhelming majority of shopping still happens at traditional brick…
How to set up a WooCommerce offshoot of a brick and mortar store
The global pandemic has accelerated a gradual change that was already occurring in the retail world: “brick and mortar only” businesses moving online to become omnichannel sellers. Research from Shopify shows the majority of customers have avoided crowded shopping times in the past year and 46 percent say…
WooCommerce for nonprofits: What you need to know
This is a guest post from Daniel Martin of Arcstone, a nonprofit WordPress website design firm. Nonprofit organizations, by definition, have a different mission than for-profit businesses—it’s right there in the name. As such, nonprofits might seem like an incongruous fit in the eCommerce world. However, nonprofits…
