Treat generative AI referrals as high-intent research traffic, not as normal search traffic. Visitors arriving from ChatGPT, Perplexity, Gemini, Copilot, and AI answer engines often spend longer on site, read more pages, and ask sharper questions. Yet they may convert at lower rates because the AI has already…
Generative AI Referrals Higher Engagement Lower Conversion Rates: Why AI Search Referrals May Increase Engagement While Producing Lower Conversion Rates and How Marketers Can Respond
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